Birthday Gown | Sand
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A celebration dress unlike any other — the Birthday Gown is a bump-friendly, size-inclusive maxi dress designed for life’s most treasured moments. Whether you're dressing for a baby shower, wedding, or milestone birthday, this flowing gown brings beauty, comfort and confidence to every curve.
Handcrafted in our own studio in India, this made-to-order gown features Rooh’s signature dramatic puff sleeves, a deep V-neckline (with optional hook), and a floor-grazing, tiered hem that creates a truly ethereal silhouette.
Crafted from 100% silk taffeta with over 15 metres of fabric, the Birthday Gown is an expression of sustainable luxuryand artisanal craftsmanship. Available in timeless hues including our signature Sand and an Ornate Embellished version, it’s ideal for formal events, as a bridal dress, or a show-stopping baby shower dress.
- 100% Silk Taffeta
- Intricate craftsmanship of the embroidery
- Deep V-neckline with optional hook closure
- Dramatic puff sleeves with elasticated cuffs
- Deep V-back
- Fully lined
- Dry clean only
This gown is also available in Aqua Hue and an Ornate, Embellished version designed for opulence. Whether you're searching for an off-the-shoulder dress or a standout birthday gown, this piece embodies timeless style and sustainable luxury.
Made to Order
This gown is made just for you — never mass produced. Please add your measurements at checkout (Bust, Waist, Hips) for a personalised fit. If you need it by a specific date, let us know — we’ll do our best to accommodate.
Every piece is handmade in limited quantities and may show slight variations, celebrating the individuality of your garment.
Please note that due to the handcrafted nature of this gown, each piece is one-of-a-kind and made in limited quantities. Slight variations in colour and design are to be expected, adding to the individuality and charm of each garment.
Material ~ 100% silk taffeta. The gown’s luxurious fabric is soft against the skin and designed to drape beautifully, offering a comfortable yet elegant fit.
Care ~ Dry Clean only
Relaxed fit and runs large. We would recommend sizing down if you're in between sizes
Dress Length (Bust to Hem): 142 cm
Small (fits an AU size 6-10) Our model wears a size Small
Medium (fits an AU size 10-12)
Large (fits an AU size 12-14)
XLarge (fits an AU size 16-18)
XXLarge (fits an AU size 20-22)
- Height: 177cm
- Bust: 76cm
- Waist: 58cm
- Hips: 86cm
Fabric Care Guide
At Rooh, every garment is thoughtfully handcrafted using natural fabrics, traditional techniques, and delicate finishes.
To keep your piece looking beautiful for years to come, please follow the care instructions below. Each fabric is unique and deserves gentle handling.
Cotton, Mul Cotton, Linen, and Cotton Blends
Wash
– Hand wash in cold water using a mild, pH-neutral detergent
– Wash printed garments separately to prevent colour transfer
– Spot clean when possible to preserve the fabric
– If hand-dyed: Dry clean only — we use natural dyes which may bleed
– Avoid soaking for extended periods
Dry
– Line dry in the shade or lay flat to dry
– Do not tumble dry
Iron
– Iron on the reverse side using medium to warm heat
– Safe to steam, especially for linen pieces
Storage
– Hang or fold, depending on the garment’s weight and structure
– Store away from direct sunlight to prevent fading
– We are not responsible for discolouration caused by sun exposure during storage
Silk Taffeta, Silk Modal, and Silk Blends and Silk Organza
Wash
– Dry clean recommended to preserve structure and finish
Dry
– Air dry in the shade after each wear
– Do not tumble dry
Iron
– Light steam from a distance is best
– Always avoid direct contact between the iron and fabric
– Use a pressing cloth if needed
Storage
– Use padded hangers to help structured garments retain their shape
– Fold with tissue paper to prevent creases
– Avoid tight or over-packed storage spaces
– Store away from direct sunlight to prevent fading
– We are not responsible for discolouration caused by sun exposure during storage
Hand-Dyed Fabrics
Hand-Dyed Dresses and Gowns
– We do not recommend washing, as we use natural plant-based dyes
– Spot clean only when absolutely necessary
– Steam only — do not use a dry iron directly on the fabric
– Colour bleed or gentle fading over time is normal and part of the artisanal process
For Separates and Sets
– First wash separately by hand in cold water
– Use a mild, pH-neutral or natural detergent
– Do not soak, scrub, or wring — gently swish and rinse
– A small amount of colour bleed is normal due to the hand-dyeing process
Drying & Ironing (Separates and Sets only)
– Lay flat or hang to dry in the shade
– Avoid direct sunlight, which may cause fading
– To remove excess water, gently roll the garment in a towel and press
– Iron on the reverse side using low to medium heat
– Use a pressing cloth over darker or dyed areas
– Steaming is safe, but avoid excessive steam to protect the dye integrity
Printed Fabrics
Applies to Dresses, Gowns, Sets, and Separates
Wash
– First wash separately by hand in cold water
– Use a natural or pH-neutral detergent
– Do not soak, scrub, or wring — gently swish and rinse
– Some colour bleed is expected and reflects the artisanal printing process
Dry
– Lay flat or hang in the shade
– Avoid direct sunlight, which can fade printed surfaces
– Roll in a towel to gently press out excess water
Iron
– Iron on the reverse side with low to medium heat
– Use a pressing cloth over printed or darker areas to prevent shine or lifting
– Steaming is safe, but avoid over-steaming to maintain print quality
Each Rooh piece is a timeless, one-of-a-kind item, made with the utmost care for both people and the planet. When you wear Rooh, you're not only indulging in the luxury of handcrafted fashion, but also embracing a brand that values transparency, craftsmanship, and the empowerment of women.
At Rooh Collective, we create more than just fashion—we create stories of empowerment, sustainability, and unparalleled craftsmanship. Our female-run studio in Mumbai, India, led by Meenu and Shashi, is the heart of our brand. Here, skilled artisans work in a safe, respectful environment, producing each piece by hand. Every garment is a unique work of art, reflecting the individuality and expertise of the artisans who make it. By choosing Rooh, you're not just investing in a beautiful piece of clothing; you're supporting a brand committed to rebalancing the gender gap and empowering women in a traditionally male-dominated society.
We are deeply committed to sustainability and ethical practices. Our fabrics are sourced from businesses that uphold fair labor practices, ensuring that every step of our production process has minimal environmental impact.
Thank you for your order!
At Rooh Collective, we are a passionate team of just three, dedicated to every step of our business – from designing and crafting to packing and shipping your order.
As a small, independent label, we take pride in making sure every piece you receive is handled with care and attention. This means sometimes your order may take a little longer to ship than usual.
We truly appreciate your understanding and patience as we work hard to bring you something special. Your support means the world to us!
Need Your Piece by a Specific Date?
If you have a special event or need your order by a specific date, please let us know when placing your order. We’ll do our best to prioritize your request and ensure your piece arrives on time.
For any questions or assistance, feel free to reach out. Thank you for your continued support and understanding!
We welcome you to try on your Rooh purchase in the comfort of your own home! If it’s not quite right for you, you can return your piece, please review the returns policy carefully before completing your purchase HERE.
Customer Reviews
My Rooh Signature Birthday dress just arrived and BABY—when I slipped it on, I *actually* cried. Not a sniffle, a full tear-down-the-cheek moment. It is hands down one of the most breathtaking things I’ve ever worn. As a plus-size queen who’s used to being overlooked in the "stunning dress" department, this felt like a fairytale come true. Rooh team, you *understood the assignment.* I’m a Rooh Babe now and forever. Period.
I bought the Birthday Gown to wear as part of my wedding celebrations this year. It is possibly one of the most beautiful dresses I have seen and have owned. The fit is amazing and the fabric is absolutely gorgeous. I feel so special wearing it and I know that it is piece that I will cherish.
The dress is beautiful. The quality is superb and the customer service exceeded my expectations. I love when a company delivers!
Ras
I recently purchased The Birthday Gown from Rooh specifically for my maternity shoot, and I am beyond impressed! The material and quality are absolutely top tier-luxurious, comfortable, and beautifully crafted.
I discovered Rooh just a week before the shoot and, honestly, I completely changed my entire look because the gown was simply gorgeous. Since it was such a last-minute decision, I was worried the dress wouldn’t arrive in time. To my delight, it was delivered to Canada in just two days-faster than I ever expected!
Thanks to this stunning gown, my maternity shoot was an absolute success. I truly couldn’t have imagined it any other way. If you’re looking for a show-stopping dress with impeccable quality and speedy delivery, I highly recommend Rooh’s The Birthday Gown!
Customer Reviews
My Rooh Signature Birthday dress just arrived and BABY—when I slipped it on, I *actually* cried. Not a sniffle, a full tear-down-the-cheek moment. It is hands down one of the most breathtaking things I’ve ever worn. As a plus-size queen who’s used to being overlooked in the "stunning dress" department, this felt like a fairytale come true. Rooh team, you *understood the assignment.* I’m a Rooh Babe now and forever. Period.
I bought the Birthday Gown to wear as part of my wedding celebrations this year. It is possibly one of the most beautiful dresses I have seen and have owned. The fit is amazing and the fabric is absolutely gorgeous. I feel so special wearing it and I know that it is piece that I will cherish.
The dress is beautiful. The quality is superb and the customer service exceeded my expectations. I love when a company delivers!
Ras
I recently purchased The Birthday Gown from Rooh specifically for my maternity shoot, and I am beyond impressed! The material and quality are absolutely top tier-luxurious, comfortable, and beautifully crafted.
I discovered Rooh just a week before the shoot and, honestly, I completely changed my entire look because the gown was simply gorgeous. Since it was such a last-minute decision, I was worried the dress wouldn’t arrive in time. To my delight, it was delivered to Canada in just two days-faster than I ever expected!
Thanks to this stunning gown, my maternity shoot was an absolute success. I truly couldn’t have imagined it any other way. If you’re looking for a show-stopping dress with impeccable quality and speedy delivery, I highly recommend Rooh’s The Birthday Gown!