This coming Sunday, we want to celebrate mothers all over the world, including Mother Earth herself. For us at Rooh Collective, being a female run business and with a Founder who will become a mother in near future, we want all women who wear our dresses to feel feminine, empowered and confident to go through life and motherhood exuding their individuality.
Sustainability does not by any chance mean compromising on luxury. Our pieces are designed to be easy, versatile and practical, as well as luxe and premium quality. At Rooh Collective, our goal and vision is to create long-lasting fashion pieces, to help employ artisans in impoverished communities and keep their art and skills alive, as well as celebrating the female form, empowering women and allowing them to embrace their individuality. We want our dresses to provide confidence, femininity, comfort and style all rolled into one.
Block printing began in India in the 1500’s, often inspired by the ancient abstract art of that time, and a way to exude elegance and beauty on fabric, that has since never gone out of fashion. These complex techniques were highly appreciated by the Mughal Empire (the royal family) giving them the recognition they deserve.
On 8th March 2021 we will celebrate International Women’s Day around the world. The theme this year is Choose To Challenge. Our goal at Rooh Collective is to challenge ourselves as people and a business, to achieve an equal future in a covid-19 world. We choose to celebrate the tremendous efforts of women and girls around the future by shaping a more equal future.
Sydney born Stephanie Ta is the Founder and Creative Director of Rooh Collective, a new sustainable women’s fashion label, based in Sydney. Steph began her journey in creating Rooh Collective on a trip to India where she met with the artisans who create each piece from hand, who then inspired her to create a women's fashion label whilst promoting ethically manufacturing, sustainable materials and organic fabrics.