OUR PURPOSE

Rooh Collective as a brand, business and fashion label us guided by three significant pillars...

GIVE BACK

Our love for fashion is undeniable, and our passion for celebrating and exhibiting traditional techniques and crafts underlies this. Most importantly, however, is our mission and commitment to give back to our artisans in India who are at the heart of Rooh.

GIVE BACK

Our love for fashion is undeniable, and our passion for celebrating and exhibiting traditional techniques and crafts underlies this. Most importantly, however, is our mission and commitment to give back to our artisans in India who are at the heart of Rooh.

CARE FOR IT'S PEOPLE & PLANET

Although adopting a sustainable business model is not uncommon now, the genuity and transparency for brands exposing their processes and initiatives can be harder to find. Our mission is to not only completely commit to these sustainable initiatives but take them from a movement into a way of life. We commit to using natural dyes and organic materials, being conscious of every step of our production cycle and finding ways to better ourselves and our business and acknowledge the influence of others around us.

CELEBRATE THE ART OF FASHION

Our role is to create beauty. Rooh was born from a love of fashion and mother earth combined, and as an art form, we find there is no other that is greater than expressing oneself through what they wear. We want the people who wear our garments to feel truly unique, undeniably themselves and always beautiful. We believe slow fashion is the way forward, so our pieces have been made from quality organic fabrics, that will stand the test of time and we hope they live in one’s wardrobe for many years to come.

CARE FOR IT'S PEOPLE & PLANET

Although adopting a sustainable business model is not uncommon now, the genuity and transparency for brands exposing their processes and initiatives can be harder to find. Our mission is to not only completely commit to these sustainable initiatives but take them from a movement into a way of life. We commit to using natural dyes and organic materials, being conscious of every step of our production cycle and finding ways to better ourselves and our business and acknowledge the influence of others around us.

CELEBRATE THE ART OF FASHION

Our role is to create beauty. Rooh was born from a love of fashion and mother earth combined, and as an art form, we find there is no other that is greater than expressing oneself through what they wear. We want the people who wear our garments to feel truly unique, undeniably themselves and always beautiful. We believe slow fashion is the way forward, so our pieces have been made from quality organic fabrics, that will stand the test of time and we hope they live in one’s wardrobe for many years to come.

OUR FOUNDER

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OUR PROMISE

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OUR JOURNAL

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