Wear your Story

A celebration of the women who make Rooh what it is

At Rooh, every piece is handmade with care, intention, and artistry.
But the moment it leaves our hands, something magical happens — it becomes yours.
And that’s where the real story begins.

From barefoot brides to mothers-to-be, slow Sunday mornings to milestone moments —
you've made Rooh part of your lives. And now, we want to celebrate you.

✨ Share Your Rooh Moment

We’re endlessly inspired by the women who wear Rooh — with confidence, grace, joy, and heart. Your moments mean the world to us, and we feel so lucky to be part of your story.

Whether it’s a photo, a memory, or a quiet feeling you had while wearing one of our pieces, we’d love to see it.

Don’t forget to tag us on Instagram @rooh.collective or TikTok @roohcollective using #WearYourStory — we truly treasure every glimpse you share.

Because Rooh isn’t just about the garments. It’s about you — and the beautiful life you live in them.

FIND YOU FAVOURITE ROOH PIECE