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Lena Maxi | Tan

$359
Introducing the Lena Maxi Dress, crafted from a luxurious blend of cotton and silk. Embellished with ruffled shoulders and waistline, it boasts a deep V-neckline accentuated by ruching details across the bust, adding an element of elegance to the flowing silhouette. Whatever the occasion our Lena Maxi is your go-to choice for turning heads and making a lasting impression. Elevate your style with this versatile and stunning gown.
Also available in Cream and our unique La Mer print.
  • Double lined 
  • Elasticated back with zip closure
  • Ruffle and ruching detailing
  • Made from Cotton/Silk blend
  • Dry clean only


Order now for free shipping Australia wide for orders over $300.

Please note, all our pieces are made and dyed by hand, therefore each garment made is unique with slight variations giving it an individualistic appeal and character.

Close fitting through the body, falls loose over the leg 

Dress Length (Bust to Hem): 142 cm

Small (fits an AU size 6-10)
Medium (fits an AU size 10-12)
Large (fits an AU size 12-14)

Our model wears a size S/M
- Height: 177cm
- Bust: 76cm
- Waist: 58cm
- Hips: 86cm
 

Fabric Care Guide

At Rooh, every garment is thoughtfully handcrafted using natural fabrics, traditional techniques, and delicate finishes.

To keep your piece looking beautiful for years to come, please follow the care instructions below. Each fabric is unique and deserves gentle handling.

Cotton, Mul Cotton, Linen, and Cotton Blends

Wash
– Hand wash in cold water using a mild, pH-neutral detergent
– Wash printed garments separately to prevent colour transfer
– Spot clean when possible to preserve the fabric
– If hand-dyed: Dry clean only — we use natural dyes which may bleed
– Avoid soaking for extended periods

Dry
– Line dry in the shade or lay flat to dry
– Do not tumble dry

Iron
– Iron on the reverse side using medium to warm heat
– Safe to steam, especially for linen pieces

Storage
– Hang or fold, depending on the garment’s weight and structure
– Store away from direct sunlight to prevent fading
We are not responsible for discolouration caused by sun exposure during storage


 

Silk Taffeta, Silk Modal, and Silk Blends and Silk Organza

Wash
– Dry clean recommended to preserve structure and finish

Dry
– Air dry in the shade after each wear
– Do not tumble dry

Iron
– Light steam from a distance is best
– Always avoid direct contact between the iron and fabric
– Use a pressing cloth if needed

Storage
– Use padded hangers to help structured garments retain their shape
– Fold with tissue paper to prevent creases
– Avoid tight or over-packed storage spaces
– Store away from direct sunlight to prevent fading
We are not responsible for discolouration caused by sun exposure during storage



Hand-Dyed Fabrics

Hand-Dyed Dresses and Gowns

– We do not recommend washing, as we use natural plant-based dyes
– Spot clean only when absolutely necessary
– Steam only — do not use a dry iron directly on the fabric
– Colour bleed or gentle fading over time is normal and part of the artisanal process

For Separates and Sets

– First wash separately by hand in cold water
– Use a mild, pH-neutral or natural detergent
– Do not soak, scrub, or wring — gently swish and rinse
– A small amount of colour bleed is normal due to the hand-dyeing process

Drying & Ironing (Separates and Sets only)
– Lay flat or hang to dry in the shade
– Avoid direct sunlight, which may cause fading
– To remove excess water, gently roll the garment in a towel and press
– Iron on the reverse side using low to medium heat
– Use a pressing cloth over darker or dyed areas
– Steaming is safe, but avoid excessive steam to protect the dye integrity


Printed Fabrics

Applies to Dresses, Gowns, Sets, and Separates

Wash
– First wash separately by hand in cold water
– Use a natural or pH-neutral detergent
– Do not soak, scrub, or wring — gently swish and rinse
– Some colour bleed is expected and reflects the artisanal printing process

Dry
– Lay flat or hang in the shade
– Avoid direct sunlight, which can fade printed surfaces
– Roll in a towel to gently press out excess water

Iron
– Iron on the reverse side with low to medium heat
– Use a pressing cloth over printed or darker areas to prevent shine or lifting
– Steaming is safe, but avoid over-steaming to maintain print quality

 

Each Rooh piece is a timeless, one-of-a-kind item, made with the utmost care for both people and the planet. When you wear Rooh, you're not only indulging in the luxury of handcrafted fashion, but also embracing a brand that values transparency, craftsmanship, and the empowerment of women.

At Rooh Collective, we create more than just fashion—we create stories of empowerment, sustainability, and unparalleled craftsmanship. Our female-run studio in Mumbai, India, led by Meenu and Shashi, is the heart of our brand. Here, skilled artisans work in a safe, respectful environment, producing each piece by hand. Every garment is a unique work of art, reflecting the individuality and expertise of the artisans who make it. By choosing Rooh, you're not just investing in a beautiful piece of clothing; you're supporting a brand committed to rebalancing the gender gap and empowering women in a traditionally male-dominated society.

We are deeply committed to sustainability and ethical practices. Our fabrics are sourced from businesses that uphold fair labor practices, ensuring that every step of our production process has minimal environmental impact. 

 

Thank you for your order!

At Rooh Collective, we are a passionate team of just three, dedicated to every step of our business – from designing and crafting to packing and shipping your order.

As a small, independent label, we take pride in making sure every piece you receive is handled with care and attention. This means sometimes your order may take a little longer to ship than usual.

We truly appreciate your understanding and patience as we work hard to bring you something special. Your support means the world to us!

Need Your Piece by a Specific Date?
If you have a special event or need your order by a specific date, please let us know when placing your order. We’ll do our best to prioritize your request and ensure your piece arrives on time.

For any questions or assistance, feel free to reach out. Thank you for your continued support and understanding!

  • AUSTRALIA  - Free Shipping Over $300
  • INTERNATIONAL - Free Shipping Over $400

We welcome you to try on your Rooh purchase in the comfort of your own home! If it’s not quite right for you, you can return your piece, please review the returns policy carefully before completing your purchase HERE.

Customer Reviews

Based on 5 reviews
100%
(5)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
A
Anita Butler
Quality: Yes, the quality is amazing!
Recommendation: Yes, absolutely!
Sizing / Fit:
Runs small
Runs large
IN LOVE!!

The quality is exceptional, the customer service was outstanding and I cannot wait to wear my beautiful new dress next week 😍

C
C.D.

This dress is beautiful.

A
Ashley Crittenden
Quality: Yes, the quality is amazing!
Recommendation: Yes, absolutely!
Sizing / Fit:
Runs small
Runs large
Lena maxi

Amazing quality dress, I received so many compliments. Super quick postage and staff were so helpful when trying to get the correct size and receiving the dress in time as I was ordering very last minute. Thanks ladies, a pleasure to deal with

J
Joyce O’Bree
Quality: Yes, the quality is amazing!
Recommendation: Yes, absolutely!
Sizing / Fit:
Runs small
Runs large
Lena maxi

Worth every cent so beautifully made ! Would love to see petite sizing for us vertically challenged 😜

C
Catherine Devietti
Quality: Yes, the quality is amazing!
Recommendation: Yes, absolutely!
Sizing / Fit:
Runs small
Runs large
Lena maxi tan

This dress is divine! Lots of fabric but just gorgeous on.

Customer Reviews

Based on 5 reviews
100%
(5)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
A
Anita Butler
Quality: Yes, the quality is amazing!
Recommendation: Yes, absolutely!
Sizing / Fit:
Runs small
Runs large
IN LOVE!!

The quality is exceptional, the customer service was outstanding and I cannot wait to wear my beautiful new dress next week 😍

C
C.D.

This dress is beautiful.

A
Ashley Crittenden
Quality: Yes, the quality is amazing!
Recommendation: Yes, absolutely!
Sizing / Fit:
Runs small
Runs large
Lena maxi

Amazing quality dress, I received so many compliments. Super quick postage and staff were so helpful when trying to get the correct size and receiving the dress in time as I was ordering very last minute. Thanks ladies, a pleasure to deal with

J
Joyce O’Bree
Quality: Yes, the quality is amazing!
Recommendation: Yes, absolutely!
Sizing / Fit:
Runs small
Runs large
Lena maxi

Worth every cent so beautifully made ! Would love to see petite sizing for us vertically challenged 😜

C
Catherine Devietti
Quality: Yes, the quality is amazing!
Recommendation: Yes, absolutely!
Sizing / Fit:
Runs small
Runs large
Lena maxi tan

This dress is divine! Lots of fabric but just gorgeous on.

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