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You Made Aura Unforgettable - Thank You!

You Made Aura Unforgettable - Thank You!

You Made Aura Unforgettable - Thank You!

You Made Aura Unforgettable - Thank You!

When we began designing Aura, we wanted to honour the woman — her quiet strength, her radiance, her spirit. But what has made this collection truly meaningful is you. Your support for Aura has bee...

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Rêverie 25 — A Love Letter to Women Who Hold It All Together

Rêverie 25 — A Love Letter to Women Who Hold It All Together

At Rooh, every collection begins with a feeling. Rêverie was born not from fabric or sketches, but from something deeper — the quiet strength of women who show up every day. For their work, their c...

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Postcards from Jaipur: A Journey into Craft and Colour

Postcards from Jaipur: A Journey into Craft and Colour

Where Rooh Collective finds its rhythm in the heart of India There’s a city in India where colour dances through every street, where craft isn’t a trend but a way of life. Jaipur—the Pink City—is w...

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Rituals - by Rooh Collective

Rituals - by Rooh Collective

This collection features elevated staples designed for everyday wear, emphasizing slow fashion and intentional living. The pieces are crafted for comfort and versatility, suitable for various momen...

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Escape to Paradise: Rooh’s Vacation Edit Unveiled

Escape to Paradise: Rooh’s Vacation Edit Unveiled

Dreaming of sun-drenched shores, tranquil waves, and a wardrobe that effortlessly matches your wanderlust? Rooh’s latest Vacation Edit has arrived, bringing with it a curated selection of styles th...

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Your New Event Dress in 3 Stunning Shades

Your New Event Dress in 3 Stunning Shades

If you're in the market for a formal maxi dress or something that effortlessly combines elegance and comfort, there's no better choice than this beautiful gown. With its puff sleeve gown design, ...

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Inspired By You: Leah Williams

Inspired By You: Leah Williams

Forever inspired by the incredible women who wear our pieces, we want them to feel unique, powerful and use their clothing as an outlet to express their truest selves. We had the privilege to ta...

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Inspired By You: Sandra El-Ayoubi

Inspired By You: Sandra El-Ayoubi

Forever inspired by the incredible women who wear our pieces, we want them to feel unique, powerful and use their clothing as an outlet to express their truest selves. As International Women's Da...

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Introducing Our Vacation Edit: Elevating Your Travel Wardrobe

Introducing Our Vacation Edit: Elevating Your Travel Wardrobe

As the allure of travel beckons once again, we're thrilled to introduce our latest collection: The Vacation Edit. Crafted with the conscious traveller in mind, this curated selection embodies the e...

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Celebrate Love & Conscious Style: Our Guide to Sustainable Valentine's Day Outfits

Celebrate Love & Conscious Style: Our Guide to Sustainable Valentine's Day Outfits

As Valentine's Day and Galentine's Day approach, the air is filled with love and camaraderie. It's the perfect time to celebrate the bonds we share with our loved ones and ourselves. This year, why...

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