Journal

Rêverie 25 — A Love Letter to Women Who Hold It All Together

Rêverie 25 — A Love Letter to Women Who Hold It All Together

At Rooh, every collection begins with a feeling. Rêverie was born not from fabric or sketches, but from something deeper — the quiet strength of wo...

Postcards from Jaipur: A Journey into Craft and Colour

Where Rooh Collective finds its rhythm in the heart of India There’s a city in India where colour dances through every street, where craft isn’t a ...

Rituals - by Rooh Collective

This collection features elevated staples designed for everyday wear, emphasizing slow fashion and intentional living. The pieces are crafted for c...

Escape to Paradise: Rooh’s Vacation Edit Unveiled

Dreaming of sun-drenched shores, tranquil waves, and a wardrobe that effortlessly matches your wanderlust? Rooh’s latest Vacation Edit has arrived,...

Your New Event Dress in 3 Stunning Shades

If you're in the market for a formal maxi dress or something that effortlessly combines elegance and comfort, there's no better choice than this ...

Inspired By You: Leah Williams

Forever inspired by the incredible women who wear our pieces, we want them to feel unique, powerful and use their clothing as an outlet to express...

Inspired By You: Sandra El-Ayoubi

Forever inspired by the incredible women who wear our pieces, we want them to feel unique, powerful and use their clothing as an outlet to express...

Introducing Our Vacation Edit: Elevating Your Travel Wardrobe

As the allure of travel beckons once again, we're thrilled to introduce our latest collection: The Vacation Edit. Crafted with the conscious travel...

Celebrate Love & Conscious Style: Our Guide to Sustainable Valentine's Day Outfits

As Valentine's Day and Galentine's Day approach, the air is filled with love and camaraderie. It's the perfect time to celebrate the bonds we share...

Our Top 5 Sustainable Christmas Party Dresses

The holiday season is upon us, and what better way to celebrate than in style with our stunning collection of sustainable Christmas party dresses? ...

Wanderlust - Our New Spring Collection

WANDERLUST - STEP INTO A WORLD OF BOUNDLESS EXPLORATION This collection is a celebration of the unyielding spirit that drives us to venture bey...

Inspired By You: Annie Everingham

We are inspired by the beautiful women who wear our clothes proudly. We hope they can express themselves as their truest self, whilst feeling femin...

Slow Fashion vs Fast Fashion: What Does It Mean?

In a world where trends come and go at the speed of a click, a transformative movement challenges the very fabric of fashion consumption – slow fas...