Brand Story
Where Conscious Fashion
Found Its Home
Rooh Collective was founded by Stephanie Arora following a formative journey to India, where she connected with her partner Akshay and was introduced to a community of highly skilled artisans. What began as a personal exploration of culture and craftsmanship evolved into a purpose-led brand grounded in storytelling, collaboration, and intentional creation.
Operating from its own studio in Mumbai, Rooh Collective works closely with artisans to produce small-batch and made-to-order garments that prioritise quality, longevity, and intention. With a focus on ethical production, inclusive design, and timeless expression, the brand seeks to create pieces that not only elevate the wearer, but also honour the hands and heritage behind each creation.
