We are honoured to be part of this year’s #WeWearAustralian campaign, supporting and celebrating Australian fashion.

This initiative was born from a distinct need to unite the Australian fashion industry, support local businesses that have suffered from the impact of the current pandemic and build a sense of commitment in our communities.

As a small Australian business, we are proud to be a part of the #WeWearAustralian campaign, alongside fellow Australian fashion brands, as the initiative supports our industry as a whole, from designers to manufacturers. #WeWearAustralian have also partnered with Thread Together, a charitable organisation that supports communities in crisis by combatting waste and rescuing clothes in landfill, giving them to those in need. 

There has never been a more crucial moment to support the Australian fashion industry, and although our pieces are manufactured in India, Rooh Collective was built and will always remain in Australia, and so we will always make an effort to play our part in supporting this creative and talented industry.

To play your part, we, alongside #WeWearAustralian ask you to embrace Australian fashion and support a more conscious and local fashion industry.

Read more on the Showroom website here.