Why Rooh Collective

Each Rooh piece is a timeless, one-of-a-kind item, made with the utmost care for both people and the planet. When you wear Rooh, you're not only indulging in the luxury of handcrafted fashion, but also embracing a brand that values transparency, craftsmanship, and the empowerment of women.

At Rooh Collective, we create more than just fashion—we create stories of empowerment, sustainability, and unparalleled craftsmanship. Our female-run studio in Mumbai, India, led by Meenu and Shashi, is the heart of our brand. Here, skilled artisans work in a safe, respectful environment, producing each piece by hand. Every garment is a unique work of art, reflecting the individuality and expertise of the artisans who make it. By choosing Rooh, you're not just investing in a beautiful piece of clothing; you're supporting a brand committed to rebalancing the gender gap and empowering women in a traditionally male-dominated society.

We are deeply committed to sustainability and ethical practices. Our fabrics are sourced from businesses that uphold fair labor practices, ensuring that every step of our production process has minimal environmental impact.