At Rooh, every collection begins with a feeling.

Rêverie was born not from fabric or sketches, but from something deeper — the quiet strength of women who show up every day. For their work, their children, their creativity. For the people they love. For themselves.

We designed Rêverie for those women. The ones who carry love in one hand and responsibility in the other. The women planning baby showers while managing clients, choosing a handmade pieces that celebrates their changing body during each phase of their life. The new mums searching for a maternity occasion wear piece that feels like them.

To honour this spirit, we hosted a special afternoon at La Encantada — the beautiful home of my dear friend Mel. This space holds so much meaning for Rooh. It’s where we shot one of our first collections. And it’s where Mel and I truly connected — years before this collection would take shape. Coming full circle here with Rêverie was magic.

We gathered some of the most inspiring women we know — curvy mums, entrepreneurs, creatives, and leaders who lift others while chasing what lights them up. There was music by Rebekah (a harpist who stuns in a custom-fit Rooh piece), cake by Marina from Nut Job Bakery, radiant makeup by Nikki, and effortless styling help from Jill. Every woman brought her energy, her laughter, her story.

We created Rêverie for them — and for you.
For the women who want bump-friendly dresses that don’t scream maternity.
For the brides seeking a modern bridal gown that’s elegant, breathable, and made to order.

For every size, every stage, and every kind of celebration.

At Rooh, we believe in slow fashion that honours real life. Each piece is ethically handcrafted by our team in India using quality fabrics and made in limited runs. That means you can find a baby shower dress, maternity bridal gown, or curvy celebration dress that feels as unique as your story.

Because your style shouldn’t pause just because your body is changing.

Whether you’re dressing your postpartum self, showing up to your best friend’s wedding, or just wanting to feel like you again — Rêverie moves with you. The whole collection is filled with ethical occasionwear designed to flatter, not fight, your form.

And to every incredible woman in our Rooh community — thank you. For your DMs, for sharing our story, for wearing these dresses in the moments that matter most. Rooh is Rooh because of you.

Rêverie isn’t just a collection. It’s a celebration of you — the women who show up with softness, strength, and soul.

We see you. We’re cheering you on. And we’re honoured to dress you for the journey.

With love,
Steph xx

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